India Intelligence Report

 

 

   Hardware Blossomed in 2006

  Having established itself as a major information technology and related services sector, India saw an increasing number of hardware manufactures attracted to the country driven largely by the promising domestic market.
 

 

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Having established itself as a major information technology and related services sector, India saw an increasing number of hardware manufactures attracted to the country driven largely by the promising domestic market.

While PC manufacturers Dell, Hewlett-Packard, and HCL have expanded through new units that can produce 6-6.5 million units, the notebook segment doubled with shipments close to 200,000 a quarter and the dependent peripheral manufacturing also getting a major boost in investments. The current PC installed base is mere 18 million when compared to the population size of 1.2 billion but this base is increasing thanks to price cuts by chip vendors, a strong demand from small-medium enterprises, expansion of usage in education, support from the Government, and the emergence of demand from second and third tier cities. Advances in technology are also seeing a sharp drop in prices as PCs and peripherals turn obsolete rapidly. While this good news for the Indian consumer who gets better technology at lower prices, lack of consumer-oriented laws and systems, vendors tend to dump out-dated products or abandon older models faster without support systems in place leaving consumers stranded with expensive (by Indian standards) equipment with little support system in place. This is one of the main reasons why word-of-mouth campaigns has arrested PC market expansion (estimated at 25%-30%) and more than 4-5 times lower than the rate of growth in China. Despite these hurdles, the growth rate is expected to be sustained with consumption of electronic equipment expected to increase to $363 billion in 2015 from around $30 billion at the beginning of 2006.

Telecommunications manufacturing saw significant boost with major players such as Nokia, Motorola, and Cisco revealing plans to manufacture their products. The Manufacturers' Association for Information Technology (MAIT) estimates that such investment has crossed the $1.5 billion mark in 2006.

However, industry watchers readily acknowledge that with a non-existent hardware ecosystem and little support from the government, India has a long way to go before claiming to be a hardware hub. The Government is still to announce a coherent policy that would encourage increased investment in semiconductor, electronics, and IT hardware manufacturing. While it has announced 2007 as the year of broadband which will no doubt help the hardware sector, it is unclear how this rudimentary policy can spur hardware investment. The conversion of 50% of Internet user base of 40 million to broadband may increase traffic, sale of computers, and networking gear but would not necessarily translate into hardware manufacturing.

What is required is a coherent policy that encourages investment in hardware with strong links to prestigious institutions with solid hardware departments and one that is free from politicking. Hardware also requires large amounts of uninterrupted quality power and as an energy deficient nation, this is another challenge that India must address.