Impact of Karnataka government advertisements
A study spread over several districts revealed a surprising variety in media taste and advertisement impact, says Dr B P MAHESH CHANDRA GURU

Training for careers in journalism
India needs a national council of professionals to study the problems and prospects of media training, say Dr B P MAHESH CHANDRA GURU
and M S SAPNA

Media intervention in dairy development in Karnataka
Rural broadcasting is critical for dairy development. District radio stations and low power TV centres can play a significant role in encouraging proper dairying practices, write Dr B P MAHESH CHANDRA GURU and E NARAYANAPPA


Journalism education: A quality perspective
India brings out 45,000 newspapers, journals and periodicals in 105 languages and dialects. Yet journalism education is neglected, write Dr B P MAHESH CHANDRA GURU and MADHURA VEENA M L

Philosophy of Bhaja Govindam
Shankara wrote Bhaja Govindam to explain the transience of all that humans take for granted. Each verse is a shining lamp that shows us the way out of materialistic craving, writes Prof. Y S GOWRAMMA 

Hinduism: Universal religion
Hinduism's lofty ideals make it a way of life, not just a speculative philosophy, says Prof. Y S GOWRAMMA 

Health education in India
Governments, media, academic institutions and NGOs, have to work in close collaboration to give India an effective health education  system, write Dr  B P MAHESH CHANDRA GURU, SAPNA  M S and MADHURA VEENA M L