|
Impact
of
Karnataka
government
ads:
An
evaluation
.
TABLE 4: RESPONDENTS VIEWS ABOUT READING VARIOUS
NEWSPAPERS
|
Sl
No
|
INDEPENDENT
VARIABLES
|
PRAJAVANI
|
Kannada
Prabha
|
SAMYUKTHA
KARNATAKA
|
VIJAYA
KARNATAKA
|
ANDOLANA
|
MYSORE
MITHRA
|
OTHERS
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
|
1
|
SEX.
Male (314)
Female (118)
Total (432)
|
133 |
78.70 |
69 |
85.18 |
17 |
77.27 |
59 |
81.94 |
53 |
67.09 |
65 |
79.27 |
72 |
81.82 |
| 36 |
21.30
|
12 |
14.81 |
5 |
22.73 |
13 |
18.05 |
26 |
32.91 |
17 |
20.73 |
16 |
18.18 |
| 169 |
39.12
|
81 |
18.75 |
22 |
25.09 |
72 |
16.66 |
79 |
18.28 |
82 |
19.67 |
88 |
20.37 |
|
2
|
AGE.(Years)18–27(144)
28
– 37 (147)
38 – 48 (70)
48 – 57 (34)
58 + (37)
TOTAL (432)
|
49 |
28.99 |
23 |
28.39 |
6 |
27.27 |
25 |
34.72 |
27 |
34.18 |
32 |
30.48 |
24 |
27.27 |
| 51 |
30.17 |
29 |
35.80 |
3 |
13.64 |
28 |
38.89 |
22 |
27.85 |
25 |
30.49 |
29 |
32.95 |
| 32 |
18.93 |
15 |
18.51 |
5 |
22.73 |
9 |
12.50 |
16 |
20.25 |
13 |
15.85 |
16 |
18.18 |
| 18 |
10.65 |
7 |
8.64 |
5 |
22.73 |
4 |
5.55 |
6 |
7.59 |
7 |
8.54 |
9 |
10.22 |
| 19 |
11.24 |
7 |
8.64 |
3 |
13.64 |
6 |
8.33 |
8 |
10.13 |
5 |
6.09 |
10 |
11.36 |
| 169 |
39.12 |
81 |
18.75 |
22 |
5.09 |
72 |
16.66 |
79 |
18.28 |
82 |
19.67 |
88 |
20.37 |
|
3
|
EDU.
Illiterates (38)
Matriculation (200)
PUC
(51)
Graduates (67)
PG (11)
Others
(65)
Total
(432) |
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
0
|
|
89
|
52.66
|
42
|
51.85
|
9
|
40.91
|
31
|
43.05
|
54
|
6
8.35
|
55
|
65.07
|
35
|
39.77
|
|
25
|
14.79
|
9
|
11.11
|
8
|
36.36
|
9
|
12.5
|
6
|
7.59
|
8
|
9.76
|
15
|
17.04
|
|
38
|
22.48
|
18
|
22.22
|
4
|
18.18
|
23
|
31.94
|
12
|
15.19
|
12
|
14.63
|
24
|
27.27
|
|
5
|
2.95
|
3
|
3.70
|
0
|
0
|
1
|
1.38
|
2
|
2.53
|
3
|
3.65
|
8
|
9.09
|
|
12
|
7.10
|
9
|
11.11
|
1
|
4.54
|
8
|
11.11
|
5
|
63.29
|
4
|
4
.88
|
6
|
6.82
|
|
169
|
39.12
|
81
|
18.75
|
22
|
5.09
|
72
|
16.66
|
79
|
18.28
|
82
|
19.67
|
88
|
20.37
|
TABLE
10: RESPONDENTS VIEWS ABOUT VIEWING VARIOUS TELEVISION CHANNELS
|
Sl
No
|
INDEPENDENT
VARIABLES
|
Udaya
|
Chandana
|
DD
1
|
Kaveri
|
ETV(kan)
|
Ushe
|
Suprabhata
|
Sun
TV
|
BBC
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
No
|
%
|
|
1
|
SEX.
Male (314)
Female (118)
Total (432)
|
287
|
73.00
|
153 |
70.83
|
142 |
70.30
|
91 |
66.42
|
182 |
70.54
|
128 |
65.30
|
63
|
63.64
|
88 |
64.71
|
36
|
72
|
|
106
|
27.00
|
63 |
29.17
|
60 |
29.70
|
46 |
33.58
|
76 |
29.46
|
68 |
34.70
|
36
|
36.36
|
48 |
35.29
|
14 |
28
|
|
393
|
90.27
|
216 |
50.00
|
202 |
46.76
|
137 |
31.71
|
258 |
59.72
|
196 |
45.37
|
99
|
22.92
|
136 |
31.48
|
50 |
11.57
|
|
2
|
AGE.
(Years)18–27(144)
28
– 37 (147)
38 – 48 (70)
48 – 57 (34)
58 + (37)
TOTAL (432)
|
129
|
32.82
|
84 |
38.89
|
77 |
38.12
|
52 |
37.96
|
102 |
39.53
|
83 |
42.30
|
34
|
34.34
|
63 |
46.32
|
19 |
38
|
|
143
|
36.38
|
69 |
31.94
|
64 |
31.68
|
42 |
30.66
|
81 |
31.40
|
62 |
32.00
|
31
|
31.31
|
43 |
31.62
|
15 |
30
|
|
66
|
16.79
|
32 |
14.81
|
35 |
17.33
|
18 |
13.14
|
37 |
14.34
|
27 |
14.00
|
15
|
15.15
|
14 |
10.29
|
08 |
16
|
|
24
|
6.11
|
13 |
6.02
|
15 |
7.42
|
10 |
7.30
|
20 |
7.75
|
13 |
7.00
|
06
|
6.06
|
11 |
8.09
|
06 |
12
|
|
31 |
7.88
|
18 |
8.33
|
11 |
5.44
|
15 |
10.95
|
18 |
6.98
|
11 |
6.00
|
13
|
13.13
|
05 |
3.68
|
02 |
4
|
|
393 |
90.97
|
216 |
50.00
|
202 |
46.76
|
137 |
31.71
|
258 |
59.72
|
196 |
45.37
|
99
|
22.92
|
136 |
31.48
|
50 |
11.57
|
|
3
|
EDU. Illiterates (38)
Matriculation
(200)
PUC
(51)
Graduates (67)
PG (11)
Others
(65)
Total (432)
|
28 |
7.12
|
10 |
4.63
|
09 |
4.45
|
05 |
3.65
|
10 |
3.87
|
10 |
5.10
|
03 |
3.03
|
04 |
2.94
|
00 |
0
|
|
179 |
45.55
|
117 |
54.17
|
101 |
50.00
|
79 |
57.66
|
144 |
55.81
|
112 |
57.14
|
63 |
63.64
|
80 |
58.82
|
17 |
34
|
|
49 |
12.46
|
32 |
14.81
|
32 |
15.84
|
17 |
12.41
|
35 |
13.56
|
23 |
11.73
|
09 |
9.09
|
16 |
11.76
|
01 |
2
|
|
64 |
16.28
|
35 |
16.20
|
35 |
17.33
|
20 |
14.60
|
45 |
17.44
|
32 |
16.32
|
17 |
17.17
|
30 |
22.06
|
17 |
34
|
|
10 |
2.54
|
06 |
2.78
|
10 |
4.95
|
03 |
2.19
|
10 |
3.87
|
05 |
2.55
|
03 |
3.03
|
04 |
2.94
|
04 |
8
|
|
63 |
16.03
|
16 |
7.41
|
50 |
24.75
|
13 |
9.49
|
14 |
5.43
|
14 |
7.14
|
04 |
4.04
|
02 |
1.47
|
11 |
22
|
|
393 |
90.97
|
216 |
50.00
|
202 |
46.76
|
137 |
31.71
|
258 |
59.72
|
196 |
45.37
|
99 |
22.92
|
136 |
31.48
|
50 |
11.57
|
TABLE
15: RESPONDENTS VIEWS ABOUT ACCESS TO DIFFERENT MEDIA OF KARNATAKA STATE
GOVERNMENT ADVERTISEMENTS
| S.
No |
DEPENDENT
VARIABLES |
News
paper |
Magazines |
Radio |
Film
Slides |
Tin
Plates |
Wall
Hangings |
Hoardings |
Billboards |
Railings |
Kiosks |
Banners |
| No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
No |
% |
| 1 |
SEX.
Male (111)
Female
(80)
Total
(191) |
100 |
64.93 |
54 |
73.97 |
93 |
76.85 |
105 |
59.32 |
90 |
59.60 |
111 |
72.07 |
87 |
72.50 |
79 |
74.50 |
50 |
60.90 |
60 |
66.66 |
59 |
71.90 |
| 54 |
35.06 |
19 |
21.02 |
28 |
23.14 |
72 |
40.68 |
61 |
40.40 |
43 |
27.90 |
33 |
27.50 |
27 |
25.40 |
32 |
39.00 |
30 |
33.30 |
23 |
28.04 |
| 154 |
35.65 |
73 |
16.90 |
121 |
28.00 |
177 |
40.97 |
151 |
34.95 |
153 |
35.65 |
120 |
27.77 |
106 |
24.53 |
82 |
18.98 |
90 |
20.80 |
82 |
18.99 |
| 2 |
AGE
(Years) 18– 27(55)
28
– 37 (57)
38
– 47 (39)
48
– 57 (27)
58
+ (13)
Total
(191) |
41 |
26.62 |
33 |
46.48 |
42 |
35.00 |
28 |
15.82 |
37 |
25.83 |
57 |
33.20 |
44 |
37.20 |
39 |
37.80 |
30 |
31.90 |
38 |
42.60 |
29 |
34.90 |
| 49 |
31.82 |
21 |
27.57 |
33 |
27.50 |
44 |
24.86 |
47 |
31.12 |
53 |
34.60 |
40 |
33.80 |
35 |
33.90 |
26 |
27.60 |
26 |
29.20 |
30 |
36.10 |
| 28 |
18.18 |
11 |
15.50 |
27 |
22.50 |
52 |
29.38 |
27 |
17.89 |
24 |
15.60 |
22 |
18.60 |
19 |
17.92 |
14 |
14.80 |
14 |
14.60 |
13 |
15.60 |
| 24 |
15.58 |
4 |
5.48 |
10 |
8.57 |
27 |
15.25 |
25 |
16.56 |
9 |
5.84 |
6 |
5.00 |
7 |
6.70 |
5 |
5.30 |
5 |
5.60 |
6 |
7.20 |
| 12 |
7.79 |
4 |
5.63 |
13 |
10.23 |
26 |
14.69 |
13 |
8.61 |
11 |
7.10 |
8 |
6.70 |
6 |
5.80 |
7 |
8.54 |
7 |
8.89 |
4 |
5.31 |
| 154 |
35.65 |
73 |
16.90 |
121 |
28.00 |
177 |
40.97 |
151 |
34.95 |
154 |
35.65 |
120 |
27.77 |
106 |
24.53 |
82 |
18.98 |
90 |
20.80 |
82 |
18.99 |
| 3 |
EDU.
Illiterates (14)
Matriculation
(76)
PUC
(31)
Graduates
(36)
PG (6)
Others
(28)
Total
(191) |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
0 |
| 61 |
39.61 |
35 |
47.90 |
63 |
52.90 |
25 |
14.12 |
60 |
39.73 |
102 |
62.10 |
59 |
50.00 |
55 |
53.90 |
46 |
56.70 |
45 |
50.00 |
42 |
50.00 |
| 29 |
18.83 |
8 |
10.90 |
17 |
14.20 |
47 |
13.70 |
30 |
19.87 |
18 |
10.90 |
16 |
13.50 |
14 |
13.21 |
18 |
21.95 |
10 |
11.10 |
14 |
16.60 |
| 34 |
22.08 |
18 |
24.60 |
19 |
15.90 |
57 |
16.70 |
31 |
20.53 |
20 |
12.19 |
22 |
18.60 |
13 |
12.70 |
12 |
14.63 |
16 |
17.70 |
13 |
15.85 |
| 4 |
2.60 |
4 |
5.48 |
4 |
3.36 |
8 |
2.30 |
5 |
3.31 |
2 |
1.30 |
6 |
5.10 |
2 |
1.90 |
2 |
2.40 |
6 |
6.60 |
2 |
2.30 |
| 26 |
16.89 |
8 |
11.26 |
18 |
6.70 |
2
2 |
6.45 |
25 |
16.56 |
12 |
7.30 |
17 |
14.17 |
12 |
11.70 |
4 |
4.90 |
13 |
14.44 |
11 |
13.41 |
| 154 |
35.65 |
73 |
16.90 |
121 |
28.00 |
177 |
40.97 |
151 |
34.95 |
154 |
35.65 |
120 |
27.77 |
106 |
24.53 |
82 |
18.98 |
90 |
20.80 |
82 |
18.99 |
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