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Friday, May 26, 2006

India Intelligence Report

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   Religious Tourism Picks Up

 

With 2.5 million temples dating back several hundred years (and some several thousands), religious tourism in India is turning out to be a major revenue earner although most of the revenues are not really accounted.

A National Council of Applied Economic Research (NCAER) study says that Thirupathi in Andhra Pradesh is the largest recipient of religious tourists earning USD 224 million, Vaishnavo Devi USD 168 million, and Ajmer Sharif in Rajasthan USD 83 million. Others earn several million dollars but are not accounted for because most religious tourists travel meagerly as a pilgrimage and not as a luxury. Also, since most of the religious places are located in places that are not well connected or provided for, most trips are only to nearby cities that have these facilities.

For instance, there are 5000 temples in Tamil Nadu’s Thanjavur area built more than a 1000 years ago that are rich in art, architecture, and culture. However, facilities such as quality hotels, eating options, quality roads, etc are missing leaving out thousands who may be interested to see such heritage. Similarly, 800-year old Hampi or 700-year old Belur & Halebid in Karnataka, over a 1300-year old Simachalam in Andhra Pradesh all lack access and facilities.

Even so, the South dominates religious and cultural tourism whereas the North the more lucrative business tourism. Maharashtra, Andhra Pradesh, Karnataka, and Tamil Nadu rank very high in religious tourism while lawless Bihar the lowest. Even the 2500 year old Buddhist shrine Bodh Gaya does not get tourists because of abject neglect for the last 15 years.

Some economists say that religious tourism takes away from productivity of population and estimates this value to be USD 56 billion. However, organizations such as Australian Humanist are aesthetic in nature and they seek to further their ideology by proposing preposterous theories that religious tourism is a waste of time. If religious tourism is a waste of time and loss of productivity, so is all tourism. Hence, their point of view is tainted and should be taken with a pinch of salt.

For millenniums, India has had creative religious tourism programs that encourages people from one are to another far away. They come away from a lot of learning and understanding from the areas they visited. This process also increases cultural and national integration. Of course, in a culture-deficit Australia with sparse population, these values may be moot.


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