The Government is planning to invest and encourage organic farming during the Eleventh Five-Year Plan (2007-12). A Planning Commission spokesperson said that the low use of agro-fertilizers, rain-fed farming practices make India an ideal place for organic farming. He highlighted that organic farming also reduces the use of water and pollution and contamination of water sources or ground-water from chemical runoffs. The organic farm produce market in India is valued at Rs.20 billion but as health consciousness rises, the market size is expected to be 200 million people. The Commerce Ministry is also keen on including organic foods to reach globally lucrative markets specifically in the West valued at USD 25 billion and expected to reach USD 100 billion by 2020. Recently, the Government launched the "National Project on Organic Farming" that subsidies organic farm inputs processing.